Mindset
You say: Struggle to find, grow, and own audiences.
We say: Invest in audiences, retake the relationships, and own them.
Strategy
You say: Can’t keep up with changing audience behavior and expectations.
We say: Don’t be controlled by user behavior. Invest in creating valuable audience habits.
Technology
You say: The constant need for investment in technology is wearing us down.
We say: Don’t build apps. Invest in a platform.
Delivery
You say: The competition and marketplace conditions are changing faster than ever before.
We say: Be equipped to own trending events and compete for audiences in real time.