A lethal cocktail of new technologies and changes in audience behavior have pushed the broadcast and media industry into uncharted territory.Here are four key ways to make your modern media strategy a success:
You say: Struggle to find, grow, and own audiences. We say: Invest in audiences, retake the relationships, and own them.
You say: Can’t keep up with changing audience behavior and expectations. We say: Don’t be controlled by user behavior. Invest in creating valuable audience habits.
You say: The constant need for investment in technology is wearing us down. We say: Don’t build apps. Invest in a platform.
You say: The competition and marketplace conditions are changing faster than ever before. We say: Be equipped to own trending events and compete for audiences in real time.