A lethal cocktail of new technologies and changes in audience behavior have pushed the broadcast and media industry into uncharted territory. But just because NAB is in Vegas, doesn't mean you have to gamble. Here are four key ways to retake your audience and make your Applicaster-powered app a winner:
You say: Struggle to find, grow, and own audiences. We say: Invest in audiences, retake the relationships, and own them.
You say: Can’t keep up with changing audience behavior and expectations. We say: Don’t be controlled by user behavior. Invest in creating valuable audience habits.
You say: The constant need for investment in technology is wearing us down. We say: Don’t build apps. Invest in a platform.
You say: The competition and marketplace conditions are changing faster than ever before. We say: Be equipped to own trending events and compete for audiences in real time.
The stakes are high, but there's still time to make the right call