---
title: "Strategy: Retake and Own Your Audience"
description: Win audiences and leverage changing viewer preferences with direct-to-consumer media apps. There are a myriad new ways to consume entertainment with a variety of apps, devices, and players — shattering the power of traditional media. Here we explore some of those ways.
image: https://info.applicaster.com/hubfs/EGuide_Retake_and_Own_Your_Audience/CTA-Banners-700-x-630-2.jpg
---

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# WIN AUDIENCES AND LEVERAGE CHANGING VIEWER PREFERENCES.

### Download the e-guide now!

### AUDIENCE BEHAVIOR IS CHANGING. HERE'S WHAT IT MEANS FOR CONTENT CREATORS.

![eGuide-asset-2-1](https://info.applicaster.com/hs-fs/hubfs/eGuide-asset-2-1.png?width=500&name=eGuide-asset-2-1.png "eGuide-asset-2-1")

Audiences are changing. They don’t sit around waiting to be entertained anymore. Many of them actively seek out the music, clips, shows, news, and articles they want to consume — when they want to consume it. 

The rapid expansion of mobile connectivity has increased the amount of time the average person spends consuming media while 360° digital immersion is changing the way that time is spent.  

Download this e-guide to learn about:

- The need for architectural fluidity in the way that content creators deliver their products.

- The reason that content creators need to own their own distribution channels now more than ever.

- The emerging zeitgeist of audience consumption habits.

- The increasingly social aspect of "passive" entertainment and how smart brands are using it to their advantage.

- Smart monetization strategies for content creators.

### Download the "Strategy: Retake and Own your Audience" e-guide

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